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| 招商电话:400-616-0601 |
| E-mail:liying1@onlyedu.com |
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| 一、关于昂立及昂立稚慧谷 About Only & Only Education Group |
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Q: What is Only Education Group? |
问:昂立是一家什么样的机构? |
| A: Shanghai Jiao Tong Only Education Group was established in 1984 and has been developed as one of the largest and well-known education training institutes. With the heritage of Shanghai Jiao Tong University spirit, Only Education Group is striving to consolidate its competitive advantages and forges a complete industrial chain for its life-long education programs. |
答:上海交大昂立教育集团自1984年创立至今,逐渐发展成为目前上海最大、全国知名的非学历教育培训机构。昂立教育继承其母体上海交通大学的精神气质,充分利用自身优势,致力于建立完整的终生教育产业链。 |
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Q: What is the relationship between Only Education Group and Shanghai Jiao Tong Only Education Group? |
问:昂立稚慧谷与上海交大昂立教育集团有什么关系? |
A: Only Education Group, as a part of Shanghai Jiao Tong Only Education Group, worked on the design and development of a series of preschool learning products for 1-6 years old children, which suit the needs of general Chinese families. Only Education Group continues proud heritage of Shanghai Jiao Tong University in its professional, systematic and scientific education philosophy and approach. Moreover, early childhood education & child development are our core ideas for business operation. We are striving to become the best brand in family education sector providing early childhood learning schemes that are suitable for children in China. |
答:稚慧谷项目是交大昂立教育集团针对中国1-6岁学前儿童自主研发的分龄分版幼儿家庭幼儿产品代理提供商,完全贴合中国国情和直面大多数中国家庭存在的幼教问题而展开研发和设计。昂立稚慧谷除了将继续秉承交大昂立专业、系统、科学的教育理念及方法外,还将教育服务作为公司运营的核心概念,一切以孩子为中心研究和探索更适合中国儿童早期教育的模式和理念,并为成为中国儿童教育加盟领域第一品牌而努力。 |
Q: What are the advantages of the product of Only Education Group compare to other household educational products? |
问:昂立稚慧谷产品与其他家庭教育类产品有何优势? |
A: The products of Only Education Group and other family education products are similar and both are effectively integrating the pre-school education with the multiple intelligences and the Montessori philosophy educational system. Other than that, Only Education Group put more emphasis on children’s cultural development, aim in respect and maintain child's natural attributes. Besides, there are six unique advantages include professional development through gathering authorities; age & level division with target-oriented programs; multiple intelligences with dynamic learning; learning with the protagonist with positive image and character that helps taking the initiative to explore; art appreciation and storytelling by celebrities; encouraging the communication and interaction between three generations.
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| Only Education Group depends on the hundreds years of education experience from Shanghai Jiao Tong University. The expert teams as well as the tremendous strength of the researching groups which not only consist of professionals from specific domains, but also include Wang zong-guang, Bao pei-qing, Zhu jia-xiong, Mei zi-han, Fei hong-nian, Cai mei-qin, etc to form a well-round group. Aiming at different developing stages of children at respective ages, different versions are designed to help stimulating children’s intelligence at all angles, to accompany them to grow, explore and understand the world. |
| Through arts creation and appreciation, as well as the input of advanced and rich information, children can widen their horizons. Furthermore, their sense of beauty together with the examining and appreciating ability of art works can be built. Through learning stories of famous people, a healthy & positive world outlook, life view and values can be introduced to children. |
| Experts from Only Education Group agree unanimously that the growth of children cannot be separated from parents’ guidance. We encourage children’s self-learning and emphasize on the interaction between parents and children. Our products are in the form of comics to present a lively education method to parents and even to grandparents. In this way, unification of the concept on nurturing children and elimination of the barriers can be achieved. Let’s foster our children’s growth in e-era hand in hand! |
答:昂立稚慧谷和所有优秀的家庭幼儿产品代理类产品一样,有效地融入学前教育理念以及多元智能和蒙特梭利等教育体系,但昂立稚慧谷更为注重中国文化背景下孩子的成长环境因素,以生命教育为核心,尊重和保持孩子的自然属性,构建了独具特色的六大优势,即专业研发,集聚权威;分龄分版,针对性强;多元智能,连动学习;球球相伴,主动探索;艺术鉴赏,名人讲故事;三代互动,亲子乐翻天。
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| 昂立稚慧谷依托交大百年优势教育优势,专家团队及研发团队实力雄厚,不仅拥有专业领域的专家,更包括了王宗光、包培庆、朱家雄、梅子涵、费鸿年、蔡美琴等多方面多层次的专家组。针对幼儿不同年龄发展阶段,设定不同版本,全方位的开发孩子的多元智能,陪伴孩子共同成长、探索、了解世界。并以艺术创造、欣赏活动为载体,以现代丰富多元的信息欣赏与输入,开拓孩子的视野,培养孩子美的感受与艺术鉴赏能力。名人故事课堂更是通过故事内容让孩子拥有健康的世界观、人生观和价值观。 |
| 昂立稚慧谷的专家一致认为孩子的成长离不开家长的指导,在鼓励孩子自主学习的同时,重视家长与孩子的互动,提倡亲子教育,我们的产品通过漫画版有趣形式,把现代专业系统的教育方式,传递至父母、祖父母,统一育儿观念,消除隔阂,合力培养e时代有竞争力的孩子。 |
Q: Is 昂立稚慧谷(Only Education Group) being registered as a trademark in China? If yes, which provinces or cities are being covered? |
问:贵公司是否已将昂立稚慧谷在中国进行了商标注册?在那些省份及城市? |
A: We have registered the brand name, Only Education Group, as a trademark all over China. |
答: 我司已将昂立稚慧谷于全中国进行了商标注册。 |
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| 二、关于儿童教育加盟代理及代理区域 About franchise & franchise region |
Q: If Only Education Group has already established in the city I belong to, can I apply for a franchise? |
问:如果我所在的城市已经有了昂立稚慧谷儿童教育加盟代理,是否可以再经营? |
A: The agency of the Only Education Group can be divided into four levels and they are: regional agents, regional dealers, city agents and city dealers. Applying for a higher level is recommended if there is agent or dealer of the Only Education Group in your city. However, all agents have a higher priority in agent level upgrade. |
答:昂立稚慧谷的幼儿产品代理有四个级别,从低到高分别是:区域代销商、区域经销商、城市代销商、城市经销商。如果您所在的城市已经有了昂立稚慧谷的幼儿产品代理,那么您可以提出申请高一级别的代理权限,但原有的代理商享有优先升级权。 |
Q: How long is the term of the franchise contract? |
问:儿童教育加盟代理合同的年期为? |
A: 2 years renewable. |
答:二年(可续签)。 |
Q: After contract expired, will I need to pay the franchise fee for contract renewal? |
问:合同期满后,如果继续续约还需交纳代理费用吗? |
A: No. |
答:无需。 |
Q: How long is the term of renewal contract? |
问:续约期为几年? |
A: We shall be happy to work with you in details once your application has been approved. |
答:如您的代理申请获得通过,我司将非常乐意提供进一步的资料。 |
Q: Is there a preference towards direct-own-unit or franchisee? |
问: 贵公司是否对自营点或代理点有所偏好? |
A: No. However, the establishment of the region direct-own-unit in major metropolis can provide valuable experiences for the region agent in the region. |
答: 没有。可是,在主要城市设立区域自营点可为区域代理点于当地创造有利的经营环境。 |
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Q: What is the payment method of franchise fees? How much capital do I need for the project? |
问:代理费用如何收取?做这个项目需要多少资金? |
A: The franchise fees are different depends on the agent's region scale size and city average per person expense ability. The lowest expense is 68,000 Yuan. We shall be happy to work with you in details once your application has been approved. |
答:代理费用根据代理的区域规模大小和城市人均消费能力而有所不同,最低费用为6.8万元。如您的儿童教育加盟申请获得通过,我司将非常乐意提供进一步的资料。 |
Q: Apart from franchise fees, are there any other monthly fees (e.g. marketing & promotion funds, trademark fees, etc.)? |
问:除前期代理费用外,昂立每月还将收取哪些费用(如:市场推广基金、商标使用金等)? |
A: There is no additional fee. |
答:无任何额外费用。 |
Q: Is the franchise fee the same for all cities? |
问:每个城市的代理费用一样吗? |
A: The franchise fee of each city is different. It depends on the city total population, 1-6 years old child population, and the city GDP index, which have a set of detailed franchise calculation formula. We shall be happy to work with you in details once your application has been approved. |
答:每个城市的幼儿产品代理费用是不一样的,我司依据城市总人口数、1-6岁儿童数量、城市GDP指数有一套详细的代理费用计算公式。如果您的申请获得通过,我司将很乐意提供进一步的资料。 |
Q: Is the franchise fee refundable? |
问:代理费用是否退还? |
A: Yes. We have agent and dealer franchise schemes.All franchise fees are refundable for agents while the refund for dealers depends on the sales goal proportion. |
答:可以退还,昂立稚慧谷的代理模式分为代销和经销,代销商的代理费可以全额退还,而经销商根据完成的销售目标比例确定代理费退还的比例。 |
Q: Is the franchise fee refundable if I withdraw from the franchise? |
问:如果中途退出,代理费用退还吗? |
A: If you have joined the franchise fee refundable scheme and fulfilled the franchise sales quota, or Party A wish to terminate the contract, the franchise fee is refundable. If the franchise sales quota was not fulfilled and Party B wish to terminate the contract, the franchise fee is refundable when the contract expired. |
答:如您选择代销模式,且销售额达到代理数额的金额,或由甲方单方面提出终止合约,即可退还;若经营期间总体营业额未达到经销数额,因乙方单方面提出终止合约,则于合同期满后归还。 |
Q: I am interested in the Only Education Group project very much but I do not have sufficient capital now. Is there any other form of business cooperation? |
问:我非常喜欢昂立稚慧谷项目,但目前没那么多资金,有没有其他的合作方式? |
A: We are sorry that we only do direct own business and franchise business at the moment. You can find a partner to join the franchise business with you. |
答:非常抱歉,目前只有直营和代理两种形式。您可以寻找一个合作伙伴和您一起经营昂立稚慧谷。 |
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四、关于代理程序 About franchise procedures |
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Q: How long should I wait for reply after the submission of franchise application form? |
问:提交代理申请调查表后,几天之内可以得到答复? |
A: We will reply within 3 working days after receiving your application. |
答:我们会在收到您的代理申请调查表后,三个工作日之内给予答复。 |
Q: Is there any standards for the review of candidates (e.g. financial & education background)? |
问: 贵公司筛选代理申请人的条件有何标准(如:财务、教育背景等)? |
A: We do have a set of criteria for reviewing the candidates. We believe that the adherence to these criteria will minimize risks and maximize the success rate for the franchisor and franchisee in a long run. |
答:我司确实有一套筛选代理申请人的指引。我司相信这套指引能帮助双方降低风险及提高日后合作的成功率。 |
Q: What are the qualifications of a franchisee operator? |
问: 昂立稚慧谷经营者须具备那些条件? |
A: Sales and Marketing background preferred. Teaching experience is an advantage but not necessary. |
答: 经营者须具备销售及市场推广经验。有教学经验尤佳但非必要。 |
Q: What kinds of business licenses are required in running Only Education Group? |
问: 经营昂立稚慧谷需要甚么执照? |
A: business license is required for agent in the name of a company. For individual application, only identity card is required. |
答: 如果以公司名义代理,需要提供营业执照,如果以个人名义代理,则不需要另外注册公司,只需要提供身份证即可。 |
Q: Can I transfer my franchise to others? |
问:我可以将经营权转给另外的经营者吗? |
A: Upon the same conditions and obtain approval from the headquarters, all the three parties have to sign the franchise transfer agreement. The new franchisee has to receive training. |
答:在同等条件,得到在总部的许可后,三方需重新签署转让代理权合同。新代理商需重新接受培训。 |
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五、关于投资回报 About Return on Investment (ROI) |
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Q: What is the expected ROI for an average franchise center here in China? |
问: 昂立稚慧谷于中国的加盟店平均投资回报率是? |
A: The ROI would depend on the business models offered. We would say roughly around 100% EBIT within one year. We shall be happy to work with you in details once your application has been approved. |
答: 投资回报率会因代理的规模而有所区别,一般情况下一年内毛利的回报率在100%以上。如您的代理申请获得通过,我司将非常乐意提供进一步的资料。 |
Q: How do you judge whether the company or franchisee is the buyer of the products? Who will be responsible for after sales service? |
问:如何评判购买产品的客户属于公司还是代理商?由哪一方维护? |
A: We offer different after sales services for different business models. We shall be happy to work with you in details once your application has been approved. |
答:公司目前对于不同的代理模式有相应的区域保护政策。如您的代理申请获得通过,我司将非常乐意提供进一步的资料。 |
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六、关于市场经营&培训 About marketing operation & training |
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Q: What kinds of on-going supports will your company provide? |
问: 贵公司将给予代理者甚么样的长期支持? |
A: We will provide on-going support for agents such as branding support form Shanghai Only Education Group, complete agent services, professional training, standardized operation, after-sales services, and related PR product support, etc. We offer different kinds of on-going supports for different business models. We shall be happy to work with you in details once your application has been approved. |
答:我司将给予代理商的长期支持包括上海昂立稚慧谷品牌推广支持,完善细致的代理商服务,专业的培训支持体系,标准化营运支持,售后服务支持,相关PR产品支持等。代理模式不同,给予的支持也不同,如果您的申请获得通过,我司将很乐意提供进一步的资料。 |
Q: How and where can I find suitable client? |
问:我从那里可以找到合适的客户? |
A: There are various approaches to recruit suitable client ranging from newspaper advertising to friend referrals. Internet posting and parents’ word-of-mouth are the most economical approach. We will provide DM marketing services for agents who have no customer sources. Supports of marketing strategy will also be provided. |
答: 您可通过多种渠道,其中包括体验光碟派发和幼儿园、社区等渠道联系和活动宣传,网上亲子论坛宣传及家长、亲友推荐也不失为一种经济的方式。对于无客户资源的代理商公司将提供DM营销服务。同时我们将对幼儿产品代理商提供必要的市场策略和营销策略方面的建议和支持。 |
Q:What kinds of peripheral services will you provide if I have no suitable client? |
问:无合适的客户,贵公司可给予什么支持? |
A: We will offer DM business support for franchisees. We shall be happy to work with you in details once your application has been approved. |
答:针对代理商,公司提供DM营销支持。如果您的申请获得通过,我司将很乐意提供进一步的资料。 |
Q:Is trial cdrom free of charge? |
问:试用光盘都是免费的吗? |
A: A certain amount of free trial CDs are provided to different agent models. The fees will be shared by Only Education Group with the agents or dealers if more trial CDs are required. The Only Education Group will be responsible for the fees of CDs to the end customers. |
答:昂力稚慧谷根据不同的代理模式,针对不同级别的代理商免费提供相应数额的试用光盘。如后期需要增加试用光盘,昂立稚慧谷将帮代理商分担一半的费用。如终端客户直接问昂立稚慧谷申请试用光盘,则所有费用由昂立稚慧谷承担。 |
Q:Can I have training locally instead of going to the headquarters? |
问:培训必须到总部吗?你们能不能来当地培训? |
A: At present, all training courses are held at the headquarters. There may be other arrangement for special occasion. |
答:目前培训统一安排在总部,特殊情况另行安排。 |
Q:How long will the training take and how much will it cost? |
问:培训需要多长时间,费用如何? |
A: We have agent responsible for arranging management training and professional knowledge for home tutor training. We shall be happy to work with you in details once your application has been approved. |
答:我们会有代理人管理培训和学前儿童家庭教育指导师专业知识及技能培训。如您的代理申请获得通过,我司将非常乐意提供进一步的资料。 |
Q:Will there be regular training offered by your company? |
问:公司是否会有定期的培训? |
A: Yes, there will be regular training and we will inform all franchisees the training schedule. Moreover, annual meeting for franchisees will be held on an annual basis. |
答:是,公司会提前将每期的培训计划告知所有代理商,且有每年一次的代理商年会。 |
Q:Apart from family learning, is there any other activities held by Only Education Group? |
问:昂立稚慧谷除了家庭学习之外,是否有其他活动? |
A: There is a series of regular & irregular activities organized by Only Education Group for members & non-members. For example, essay competition, offline market, birthday party, creative exhibition, drama, movie, etc. These activities can broaden children’s horizon, develop positive values and communication skills. |
答:昂立稚慧谷将会针对会员和非会员举办系列定期及不定期的主题活动,比如:主题征文,线下集市,生日派对创作展览、舞台剧、电影等。孩子可以在这些活动中接触到更多的新事物,开拓视野,并形成乐观、善与人交往的性格。 |
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Remark: Shanghai Only Education Group reserves the right to interpret all figures above.
注:上海昂立稚慧谷保留对以上数据的解释权。
Copyrignt 2010 by Shanghai Only Education Group 2010上海昂立稚慧谷版权所有。 |
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